I run multiple companies. I almost lost everything. I spent 25 years figuring out what actually works. Now I help business owners fix their operations, so they can stop grinding and start growing.
You're working 14-hour days and making less than when you worked for someone else.
You tried ServiceTitan or Procore and spent $50K but nothing changed.
Your leads aren't converting and you don't know why.
You've got 10 to 15 people on payroll and no idea which ones are making you money.
You're watching your bank accounts drain and trying to plug the holes faster than they leak.
You know something is broken but you can't figure out what.
"I was you. I made the decision to stop the madness and figured out what was actually wrong. If you're tired of running the same broken playbook and you actually want to grow, keep reading."
I started in construction 25 years ago. I was great at the work. I could design anything, build anything, solve problems nobody else could solve. But running the business? I had no idea what I was doing.
It cost me. It cost me millions. I nearly lost everything. I made every mistake you can make: bad hires, wasted ad spend, broken sales processes, inefficient team processes, carrying overhead that wasn't producing revenue.
I rebuilt from scratch. I built my own systems, my own platform, my own playbooks. Not from a textbook, from the trenches. From real failures and real recoveries.
Now I help business owners who are where I was. I look at your data, find where the money is leaking, and fix it. No theory. No PowerPoints. Just results.
I pull apart your business: your ads, your sales data, your pipeline, your financials, how your operations actually flow, and how your team members are performing. Then I show you exactly where you're losing money. Most owners find $100K to $500K in waste they didn't know existed.
Your leads aren't the problem. Your close rate is. I diagnose why deals are dying and build a qualifying system so your team stops wasting time on people who were never going to buy.
I've personally audited Google and Meta campaigns burning thousands per month on wrong keywords, wrong audiences, and wrong forms. I fix yours in the first week.
This is where you go to the next level. You get access to my proprietary platform, the same system I use to run my own companies. CRM, pipeline, KPI dashboards, lead routing, and playbooks. Configured to your business, not a one-size-fits-all template.
Most owners are running their business off a P&L their bookkeeper hands them once a quarter. I build real budgets, cash flow forecasts, and margin analysis so you stop flying blind. You'll know what each job, each truck, and each employee is actually costing you.
Most business problems are leadership problems wearing a different costume. I help you build the discipline to make hard calls fast, communicate with authority, and stop being the bottleneck on every decision. Your team gets clearer. Your business moves faster.
Real case study from a client of ours. 117 leads in 3 weeks. Less than 1% close rate. Sales team making 7+ calls per lead. $14,700/month in ad spend with 60% wasted.
80% of leads had wrong budgets, wrong timelines, or wrong locations. The sales team wasn't failing, they were drowning in garbage leads.
Rebuilt Meta ad forms with qualifying questions. Fixed Google Ads targeting. Built a sales playbook with a 5-question qualifying framework.
Ad spend reduced by over 60%. $209,000 deal closed within 3 days of optimization. Same salesman. Better system. Proof that fewer leads done right beats more leads done wrong.
Best for: 1 to 10 employee companies that need systems
Get StartedBest for: 10 to 25 employee companies that need an operator
Get StartedBest for: $5M+ companies that need executive partnership
Get Started$5,000 one-time setup fee for all tiers. Month-to-month. Cancel anytime.
Veteran-owned businesses receive a discount on all tiers.
Any service-based or trades business: HVAC, plumbing, electrical, construction, landscaping, auto, med spa, cleaning, and more. If you have 1 to 25 employees (or a larger organization that needs an outside operator's eye) and you're grinding but not growing, we can help.
I personally do a deep-dive analysis of your business in the first two weeks: your ads, your sales pipeline, your financials, your operations. I configure the platform to your specific operation and build your custom playbooks. It's 20 to 40 hours of hands-on work, not a software activation fee.
No. Month-to-month. Cancel anytime. If I'm not making you more than I'm costing you, you should cancel. But you won't.
They sell you software and leave you to figure it out. I'm an operator who brings the software. You get a person who's actually run businesses like yours, not a help desk.
One portal that runs your business. CRM, scheduling, calendar, KPI dashboards, lead routing, invoicing, contracts, SOPs, and project tracking. Replaces the 8 to 10 disconnected tools most service businesses fight with. Configured to your operation, scaled to your tier.
If you have fewer than 5 employees, Tier 1 is built for you. The platform and playbooks give you the systems you need without the high-touch consulting.
Book a paid 30-minute consultation. $500 of my undivided attention to figure out if we're a fit and what to fix first. No pitch. No pressure. If we work together after, the $500 gets credited toward your setup fee.
Submit the form below. I'll personally email you within 24 hours with payment instructions and our engagement terms. Your consultation gets scheduled the moment payment is received.
The $500 is to lock my focus on you. We skip the small talk and go straight into your operation. Come ready with your numbers.
info@hardline-advisory.com